The ACC is a comprehensive research program that provides a complete primary-research-based picture of the Australian consumer lending market. The ACC examines the market from consumer viewpoint across four key areas: premium (platinum/ black) cards, classic and gold cards, low rate cards and loyalty programs.

The ACC is a member-only, subscription-based research program. All of the research and content generated is at the direction of members and is for the proprietary use and benefit of members. For those members choosing to participate, the six monthly closed door roundtable meeting is a discussion forum for members only and is not open to vendors or consultants.