The ASDC is a comprehensive research program that provides a complete primary-research-based picture of the Australian savings and deposits market. The ASDC uniquely examines the market from viewpoint of the consumers, the ADIs and the macroeconomic environment examining transaction accounts, HIOSAs, cash management accounts and term deposits.

By interviewing continuously all the participants within the deposits sector the ASDC provides a unique overview of the Australian market. This enables the ASDC to identify opportunities that allow each individual member to gain competitive advantage. By identifying and tracking customer perceptions and requirements and then comparing them with economic models, market trends and competitor developments, the ASDC is able to ensure that all its members are given unique strategic insights.